Senior CRM Executive

Senior CRM Executive

Liverpool On-Site Salary: DOE Full-time Permanent

We're working with a growing business in Liverpool looking to add a Senior CRM Executive to its marketing team.

This is a hands-on opportunity for someone who enjoys getting into the detail of CRM, understanding customer behaviour and using data to improve engagement and retention.

You'll have the opportunity to take ownership of campaigns across multiple channels, develop automated customer journeys and work closely with teams across the wider business.

The Role

You'll be responsible for:

Managing the end-to-end delivery of CRM campaigns across multiple channels

Building, scheduling and optimising email campaigns

Developing and improving automated customer journeys

Creating targeted customer segments using behavioural and transactional data

Supporting CRM activity around key trading periods and campaigns

Working closely with Marketing, Ecommerce and Creative teams

Supporting customer retention and loyalty initiatives

Analysing campaign performance and identifying opportunities for improvement

Testing different audiences, messaging and customer journeys

Helping develop the wider CRM and retention strategy

What We're Looking For

We're looking for someone with 2+ years' experience within CRM, retention, email marketing or a similar role.

You'll ideally have experience across areas such as:

CRM campaign management

Email marketing

Marketing automation

Customer segmentation

Automated journeys

Personalisation

Campaign analysis and reporting

A/B testing and optimisation

Experience using Klaviyo or another CRM/ESP platform would be beneficial.

You'll need to be organised, commercially minded and comfortable managing multiple campaigns while working with different teams across the business.

What's On Offer

Competitive salary, depending on experience

Permanent, full-time position

Liverpool-based opportunity

Generous holiday allowance

Company bonus scheme

Employee discount

Additional company benefits

If you're currently working within CRM and looking for an opportunity where you can take more ownership and continue developing your experience, I'd be keen to speak with you.

BH37338