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Referral & Affiliate Marketing Specialist

More Yorkshire – West jobs
Recruiter
Focus 5 Recruitment Ltd
Location
Leeds
Salary
£35,000 - £40,000 per year (+ bonus + benefits)
Contract
Permanent
Work pattern
Full Time
First listed by Ontap
13 October 2026
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Job description

Want to build a marketing programme that directly drives new customers?

This isn't a traditional marketing role focused on brand awareness, content or social media. Instead, you'll take ownership of building and growing a high-performing referral and affiliate programme, designed to turn existing customers and external partners into a powerful source of new customer acquisition.

Working for one of Leeds' leading D2 C businesses, you'll develop the strategy, build the referral platform and create campaigns that encourage customers to recommend the business to others. You'll test different approaches, analyse the data and continually optimise performance to increase referrals and generate measurable growth.

If you're commercially minded, enjoy working with data and are motivated by seeing a clear uplift in customer numbers, this is an excellent opportunity to take ownership of a programme with real commercial impact.

The Role

As Referral & Affiliate Programme Manager, you'll be responsible for developing and implementing a full-mix referral and affiliate marketing strategy designed to acquire new customers.

You'll identify opportunities to increase referrals, develop compelling customer and partner propositions, manage campaigns and use performance data to understand what's working and where further growth can be achieved.

This is a highly commercial marketing role where success will be measured by customer acquisition, referral growth and the incremental revenue generated.

Key Responsibilities

Build and develop the company's referral and affiliate programme
Create strategies that encourage existing customers to refer new customers
Develop campaigns, incentives and communications to maximise referral activity
Identify new referral and affiliate opportunities across relevant channels
Manage and optimise the referral platform and associated processes
Develop a full-mix marketing strategy to drive programme participation
Analyse customer, referral and campaign data to identify growth opportunities
Track acquisition, conversion, ROI and incremental customer numbers
Test different propositions and campaigns and use results to continually optimise performance
Produce regular performance reporting and recommendations
Work closely with the wider marketing team to ensure referral activity supports wider acquisition objectives
Build relationships with relevant external partners and affiliates
Continually look for new ways to increase the volume and quality of referred customers

We're Looking For Someone Who

Has experience in referral, affiliate, performance, direct or digital marketing
Understands how marketing activity can directly drive customer acquisition
Is commercially minded and motivated by measurable results
Enjoys working with data and using insight to improve performance
Is comfortable being measured against customer acquisition and growth targets
Has experience developing campaigns and testing different approaches
Is highly organised and able to manage multiple initiatives simultaneously
Thinks creatively about how to turn customers and partners into acquisition channels
Has strong Excel or spreadsheet skills and is confident analysing performance data
Is proactive, analytical and comfortable taking ownership of a programme
Wants to play a key role in the growth of an ambitious, fast-moving business

Why Apply?

This is an opportunity to take ownership of a growing acquisition channel and build something with genuine commercial value.

You'll have the opportunity to shape the referral strategy, develop the platform, test new ideas and see directly how your work translates into more customers and increased revenue.

If you're looking for a role that combines marketing strategy, customer acquisition, data and commercial performance, we'd love to hear from you.

Apply today for immediate consideration.

Apply Now