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Email Marketing Specialist

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Recruiter
Hays Specialist Recruitment Limited
Location
London
Contract
Permanent
Work pattern
Not Specified
First listed by Ontap
1 October 2026
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Job description

Your new company

A renowned arts and cultural organisation is looking for an experienced Email Marketing Specialist to support the delivery of audience-focused email marketing campaigns across a varied programme of events, performances and customer experiences.

This is an exciting opportunity to join a highly respected organisation with a passionate audience base and a strong commitment to customer engagement, digital innovation and data-driven marketing.

Your new role

Reporting into the Senior CRM Manager, you'll be responsible for planning, building and executing targeted email campaigns designed to drive ticket sales, customer engagement and audience retention.

Key responsibilities will include:

Building and deploying email campaigns from brief through to execution
Managing customer segmentation and audience targeting strategies
Developing automated customer journeys and lifecycle communications
Working closely with marketing, content and digital teams to deliver effective campaigns
Monitoring campaign performance and providing actionable insights
Conducting A/B testing to improve engagement and conversion rates
Maintaining data quality and ensuring compliance with GDPR best practice
Supporting broader CRM and audience engagement initiatives

What you'll need to succeed

Proven experience delivering email marketing campaigns within a consumer-facing environment
Strong hands-on experience with Tessitura
Experience managing customer segmentation and audience targeting
Knowledge of email best practice, automation and customer journey development
Strong analytical skills with the ability to interpret campaign data and performance metrics
Experience working with marketing automation and CRM platforms
Excellent stakeholder management and communication skills
A genuine interest in arts, culture, entertainment or live events would be highly advantageous

What you'll get in return

Opportunity to work for a highly respected cultural organisation
Flexible hybrid working arrangement
Collaborative and creative working environment
Immediate start available
Competitive day rate

What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

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