Brand Manager (Direct-to-Consumer Subscription Marketing) Location: Hybrid Norwich City Centre
About the Role We're looking for an ambitious and commercially minded Brand Manager to join a fast-growing organisation operating within the health, safety and well being sector. This is an exciting opportunity to take ownership of a consumer-focused subscription proposition, driving brand growth, customer acquisition, retention and lifetime value.
Working at the intersection of brand, digital marketing and commercial performance, you'll play a pivotal role in shaping how consumers discover, engage with and remain loyal to our services. You'll be responsible for developing and delivering marketing strategies that fuel sustainable growth across direct-to-consumer channels. This role would suit someone with strong experience in subscription-based businesses, D2 C marketing, customer life cycle management and data-driven decision making.
Key Responsibilities
•Develop and execute brand and marketing strategies to drive subscription growth and market share.
•Lead customer acquisition campaigns across digital and offline channels.
•Optimise the end-to-end customer journey, from awareness and consideration through to conversion, retention and advocacy.
•Monitor and improve key metrics including customer acquisition cost (CAC), conversion rate, churn, retention and lifetime value (LTV).
•Work closely with digital, product, sales and customer experience teams to ensure a seamless and compelling customer proposition.
•Manage agency relationships, creative development and campaign delivery.
•Use customer insights, market research and performance data to inform marketing strategy and investment decisions.
•Identify opportunities for product and proposition enhancement based on customer needs and market trends.
•Maintain brand consistency across all customer touchpoints.
•Manage marketing budgets and evaluate campaign effectiveness.
About You You'll be a strategic thinker with a strong commercial mindset and the ability to balance brand-building activities with performance marketing objectives.
Essential Experience
•Experience in a Brand Manager, Senior Marketing Manager or similar role.
•Proven success within a subscription, membership, recurring revenue or SaaS environment.
•Strong understanding of D2 C customer acquisition and retention strategies.
•Experience managing multi-channel marketing campaigns.
•Ability to analyse data and translate insights into actionable growth plans.
•Excellent stakeholder management and communication skills.
•Budget management experience.
Desirable
•Experience within healthtech, care, wellbeing, connected services, telecoms, or consumer technology sectors.
•Familiarity with CRM, customer lifecycle marketing and marketing automation platforms.
•Knowledge of regulated consumer markets.
What You'll Get
•Opportunity to shape the growth of a purpose-led consumer brand.
•High visibility role with significant impact on commercial performance.
•Collaborative and supportive culture.
•Competitive salary and benefits package.
•Hybrid and flexible working arrangements.
Apply If you're passionate about building brands, accelerating subscription growth and delivering exceptional customer experiences, we'd love to hear from you
