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CRM Executive

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Recruiter
Harnham - Data & Analytics Recruitment
Location
London
Salary
£35,000 per year
Contract
Permanent
Work pattern
Not Specified
First listed by Ontap
8 October 2026
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Job description

CRM Executive

London - hybrid, 3 days per week)

Up to £35,000

This is an excellent opportunity for a CRM Executive to join a well-established omnichannel retailer investing heavily in digital growth and customer engagement. Working within a growing CRM team, you will play a key role in delivering email marketing campaigns, driving customer retention, and helping shape CRM strategy through data-led insights and testing initiatives.

The Company

They are a recognised retail brand with a strong presence across stores and ecommerce channels. The business is continuing to invest in digital transformation, customer experience, and CRM capabilities to support long-term growth. You'll join a collaborative marketing function where CRM is a key strategic channel, working alongside experienced CRM professionals in a supportive environment. Their culture encourages innovation, creativity, and continuous improvement.

The Role

As a CRM Executive, you will support the planning, execution, and optimisation of email marketing campaigns across the customer lifecycle.

Key responsibilities include:

Briefing, building, deploying, and reporting on email campaigns
Supporting the development of the CRM and email marketing plan
Collaborating with internal stakeholders to align campaigns with trading and marketing activity
Delivering test-and-learn initiatives to improve engagement and revenue
Building target audiences and identifying segmentation opportunities
Ensuring email best practice across templates, devices, and customer journeys
Evaluating campaign performance and using insight to optimise future activity
Producing weekly and monthly CRM reports
Supporting CRM development projects and automation initiatives
Monitoring competitor activity and identifying new opportunities to enhance performance

Your Skills & Experience

Strong experience delivering email marketing campaigns within a retail or consumer-focused environment
Experience building emails and customer journeys within an ESP
Knowledge of CRM best practices, segmentation, and customer lifecycle marketing
Ability to analyse campaign performance and translate insights into actionable recommendations
Strong Excel and reporting skills
Familiarity with Google Analytics or similar web analytics platforms
Commercially minded with an understanding of both brand and performance marketing
Excellent communication, organisation, and stakeholder management abilities
Experience with Ometria would be advantageous

What They Offer

Opportunity to work alongside an experienced CRM leadership team
Exposure to large-scale customer marketing programmes and CRM development projects
Strong progression opportunities as the CRM function continues to grow
Competitive benefits package including holiday allowance, pension, staff discount, and additional lifestyle benefits

How to Apply

If you're a CRM Executive with experience in email marketing, customer engagement, and campaign optimisation, apply today to find out more about this exciting opportunity.

Apply Now