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Marketing Data Specialist

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Recruiter
ABL Recruitment
Location
London
Contract
Permanent
Work pattern
Not Specified
First listed by Ontap
1 October 2026
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Job description

Title: Media Intelligence & Digital Specialist

Salary: (+ benefits)

Start Date: ASAP

Workstyle + Location: London, 5 days on site

Sector: AUTOMOTIVE

This is a fascinating role for anyone who loves DATA, and has a keen interest in MARKETING. You will be at the centre of one of the UK's biggest manufacturers' marketing analytics systems, using internal and external data to push the company to the forefront of the market. Where other roles are purely data analysis and reporting, in this role you'll be charged with modernising and constantly improving the marketing technology and applications, rather than just reporting. With the UK automotive market as competitive as it is at the minute, this role is a great opportunity to get in with a stable figure, who can offer long term growth and development. This role would suit someone with a keen interest in marketing, data and data analytics, and ideally someone with an interest in the automotive industry.

Key Responsibilities

Marketing Intelligence & Reporting

Develop regular reporting covering media performance, campaign

effectiveness, competitor activity and market trends.

Analyse marketing and consumer data to identify trends,

opportunities and potential risks.

Develop dashboards and reporting tools, creating clear and

actionable commercial recommendations to support effective

decision-making.

Competitor & Market Intelligence

Track relevant developments in the automotive and wider

consumer market (campaigns, investment, launches and strategies).

Identify emerging marketing / branding trends

Brand Reputation Monitoring

Monitor online conversations, customer feedback, social

sentiment and emerging issues. Working closely with the Marketing

and Communications teams with data and insights on reputation.

AI, Automation & Emerging Technology

Explore practical applications of AI and automation within

marketing activities

Identify, test and implement opportunities to improve content

creation, reporting, data processing and consumer insight through

technology such as AI and automated marketing tools.

Digital Platforms & Ecosystem

Support the operation and continuous improvement of digital

platforms and applications. Continuously improve digital

platforms and applications, CRM, and wider digital ecosystem

performance.

Qualifications

Non-negotiable requirements

1-3 years' experience in digital marketing, marketing

analytics, data analytics, marketing technology, research or a

related discipline.

Experience using dashboards, analytics platforms and reporting

tools.

Exposure to CRM, digital platforms or app environments is

desirable.

Experience with competitor intelligence or social listening

tools is desirable.

Desirable candidate profile:

Ability to identify patterns and commercial insights from

complex information.

Strong interest in AI, automation and emerging digital

technologies.

Understanding of digital marketing and consumer behaviour.
Strong attention to detail and problem-solving capability.
Strong analytical capability and confidence working with data.
Interest in automotive, technology and marketing innovation.
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