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CRM Officer

Recruiter
Proactive Appointments
Location
Cambridgeshire
Contract
Permanent
Work pattern
Not Specified
First listed by Ontap
10 September 2026
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Job description

CRM Officer

Hybrid working 3 days onsite

A forward-thinking UK higher-education organisation is looking for a CRM Officer to join a collaborative marketing team and help deliver data-driven, insight-led CRM activity. This is a permanent role with hybrid working (approx. 60% campus-based)

You'll play a key part in planning and delivering CRM communications and campaigns, working across the full lifecycle from audience selection and data preparation through to testing, deployment, performance reporting and continuous optimisation.

What you'll be doing

Supporting CRM programmes and end-to-end campaign delivery, including planning, testing and implementation
Preparing and segmenting customer data for targeted marketing activity
Delivering effective B2 C and B2 B digital CRM communications
Using large datasets to analyse performance and identify actionable insights
Building dashboards and reporting to measure and communicate KPIs, evaluate markets/products and drive decision-making
Working within an agile team, including supporting the introduction of a new system and/or marketing strategy
Handling complex queries with sound judgement, escalating risks appropriately, and delivering a high standard of customer service

What we're looking for

Proven experience running CRM campaigns and understanding CRM principles and channels
Hands-on experience with a CRM platform (e.g. Microsoft Dynamics, Salesforce, Oracle, or similar)
Strong analytical skills-able to turn data into clear, actionable insight
Confidence producing performance reporting and dashboards (KPIs, trends, outcomes)
Clear communication and strong stakeholder management

CRM Officer

Due to the volume of applications received for positions, it will not be possible to respond to all applications and only applicants who are considered suitable for interview will be contacted.

Proactive Appointments Limited operates as an employment agency and employment business and is an equal opportunities organisation

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