We're looking for a hands on B2 B Marketing Manager with experience within data services, software, platforms, utilities or telecoms industries to support the execution of integrated marketing campaigns that drive awareness, pipeline, and brand equity across our key sectors. Working closely with the CMO and wider commercial team, you'll manage the full marketing remit from planning and content creation to events, digital campaigns, and performance reporting.
This is a broad, varied role perfect for someone looking to develop further in their marketing career, you'll have put your Marketing degree into practice and have some experience to share. We are a small team so lots of scope to grow quickly, take ownership, and see the direct impact of your work in a commercial B2 B environment.
Principal responsibilities:
•Manage the delivery and reporting on one-to-many B2 B marketing campaigns, across email, digital, social, and content channels also including industry events, roundtables, and webinars
•Own and drive organic and paid visibility through SEO and SEM activity, optimising content, keywords, and campaigns
•Manage campaign activity in HubSpot - building workflows, landing pages, email journeys, lead nurture programmes, and reporting dashboards
•Ability to design and produce high-quality marketing assets using Adobe Creative Suite (particularly InDesign) - including LinkedIn posts/Ads, event collateral, pitch documents etc
•Manage industry event participation end-to-end - co-ordinating logistics, pre-event outreach, on-site support, and post-event follow-up
•Own webinar and round table delivery, from speaker briefing and promotion through to platform setup and attendee engagement
•Track, analyse, and report on campaign performance, making data-led recommendations to improve results
•Collaborate with sales and client-facing teams to align marketing activity with pipeline priorities
What we are looking for:
Essential
•4-5 years of hands-on B2 B marketing experience, ideally gained client side rather than agency
•Marketing experience gained within data services, software, platforms, utilities or telecoms industries
•Proven experience delivering one-to-many campaigns, including industry events, roundtables, and webinars
•Practical skills in Adobe Creative Suite, with confidence producing polished collateral in InDesign
•Understanding of SEO and SEM principles, with practical experience optimising content, responding to news events and managing paid search activity
•Excellent written and verbal communication skills, with strong attention to detail
•Organised, self-motivated, and comfortable managing multiple projects and deadlines
•Commercially minded and passionate about how marketing activity translates into pipeline and revenue
Nice to have
•Degree in Marketing (or closely related discipline)
•Strong working knowledge of HubSpot campaigns, workflows, reporting
•Exposure to account-based marketing (ABM) approaches
•Experience working with external agencies
